Become a Member
What is Mackinac Island Tourism (MIT)?
Mackinac Island Tourism is the marketing and information hub for Mackinac Island businesses. We represent the Mackinac Island Tourism Bureau and the Mackinac Island Convention & Visitors Bureau, working together under a joint operating agreement. MIT produces the Lilac and Fudge Festivals and collaborates with strategic promotional partners.
Who are MIT’s members?
Our membership includes over 200 businesses both on and off Mackinac Island, such as hotels, shops, restaurants, wedding vendors, attractions, museums, activities, realty offices, and the Mackinac Island State Historic Park. Our members benefit from nearly $1 million per year in marketing, advertising, and public relations.
Membership Benefits
- Listing on mackinacisland.org (1.5 million unique sessions annually)
- Promotion on social media platforms (Facebook 257k+, X 14.3k, Instagram 115k, YouTube 2.92k, LinkedIn 622+, Pinterest 1.8k)
- Listing in the Mackinac Island Visitors Guide (100,000 guides distributed)
- Monthly newsletter promotion (over 83,000 subscribers)
- Recommendations from MIT's Information Department (via the information booth, calls, and emails—only MIT members are recommended)
- Listing on the Mackinac Island Map (distribution over 100,000)
- Free listing in the Mackinac Island Wedding Guide
- Advocacy for the H2B worker visa program
- Access to lodging, wedding, and group tour leads
- Access to the MIT Membership contact list
Membership Cost
Membership cost is based on the size and type of business. Businesses must have a license to operate on Mackinac Island, which can be obtained from the City of Mackinac Island at cityofmi.org.
How to Become a Member
Contact Allison or Tim to request a membership packet. Joining MIT is a valuable investment to enhance the visibility of Mackinac Island in a competitive marketplace, supporting success for all members.